The Local

Travelling is one of the many luxuries in life which most people love, is an opportunity to relax and abstract from everyday busy life.  It is interesting to observe the way people of other cultures and mentality live.

From my contextual interviews with the travellers, I validated that we enjoy travel because embrace experiences, however travelling unprepared or with the lack of information makes us feel insecure.
As much we like to plan out trips in advance to to maximise our time and travel cost, information is always most authentic when we ask the locals.


After extracting the essence from my user interviews, I realised that the most memorable and elevated travelling experience was through interacting with a local. Information from the locals travellers got to taste the most authentic local food, avoided dangerous areas, visited less touristy places which also help save travel time and budget.

The solution was to a platform to connect like-minded travellers ahead of their visit, this way they can gather more information and plan in advance.

This might also be a new job opportunity, allowing a local to plan guided tours and show travellers around for a small fee.