Guinness Lunar New Year 2013

Client: Diageo Singapore Agency: The Alchemy Partnership Role: Art Direction

Problem/Solution

Lunar New Year 2013 was the year of the snake, not exactly an auspicious character for this festival.
Guinness stout, a classic beer loved by both the young and old is known for its rich, creamy texture. Our creative solution for this year was bring forth its appetite appeal by using its rich
texture to form the character ‘春’.

We believe that the perfect host should pour their guest a glass of new beginnings to complement their festive feast in celebration of the arrival of spring.