Magnum Pink & Black

Client: Magnum  Agency: The Alchemy Partnership Role: Art Direction

SPH iink Awards 2014 Silver (SPH IS ON Campaign/Integrated)
SPH iink Awards 2014 Silver & Bronze (Print Creative Media Buy)
Clear Channel OOHPIA Awards 2014 (My Favourite Poster)


The dawn of Magnum Pink & Black inspired consumers to seek moments of pleasures through fashion, dining, arts, entertainment and the ultimate Magnum Pleasure experience. For the event launch, activities like photo wall, nail art and digital caricaturing for attendees to pamper themselves. The pleasure experience was also enhanced and amplified to a wider audience through integration of digital elements such as a live ‘moodometer’ and a social media wall. The Magnum Pink & Black campaign successfully reached out to the fans beyond traditional advertising and achieved massive coverage on various media platforms.

Magnum POSM

Magnum POSM

Video credit @GOLIN