NETS it, not cash

Client: NETS  Agency: The Alchemy Partnership Role: Art Direction

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Problem/Solution:

NETS launched a new flash card service, encouraging consumers to go cashless.
And so we thought: why not let us start a ‘REVOLUTION’!

Instead of fumbling with cash or queuing up at ATMs, a new efficient way to purchase products and services,
is to simply just NETS it. This highly visible campaign can be seen anywhere a merchant offers a
NETS payment option. The traditional advertising approach has proven to be not just cost effective but really successful
as well. The number of NETS transactions increased during the campaign period
and more merchants started providing the NETS flash card service.