Life is Sweeter with UOB

Client: UOB Insurance  Agency: AvenueOne Role: Art Direction & Conceptualisation


Insurance market has became competitive over the years.
Even banks are collaborating with insurance companies to sell their products to their clients.

Insurance is a people orientated product, therefore most ads we see existing in the market has the human element to it.

To stand out from the crowd, our creative solution was to use sweet as a metaphor. Life could be sweeter when we protect our loved ones by covering them with insurance. As most events or milestones in our lives are celebrated with desserts or sweets, we use sweet as an overarching campaign thought and transcend it throughout various insurance products. Better late than never, our insurance campaign is definitely one of its kind in its arena.